The Beauty Fair with the support of Febrafar (Brazilian Federation of Associations and Independent Pharmacy Networks), will hold September 9th the 1st Beauty Fair Farma Forum , exclusively focused on managers and pharmacy owners, at Expo Center Norte in São Paulo.
“Beauty Fair believes that the business partnership with the beauty industry can be better explored, expanding the number of brands, especially the national ones. This is the role of Beauty Fair, to promote a collaborative environment to generate new business in the channel. “, Explains Cesar Tsunami, superintendent director of Beauty Fair.
According to the IQVIA survey, sales of the Non- Medication category of the Farma channel in Brazil grew 14.3% in relation to 2017, representing more than R $ 28 billion. The category of personal care (including beauty) accounts for 14% of sales in the category, followed by Patient Care (4.9%), Health Products (3.8%) and Nutrition (2.8%).
The event’s schedule opens with César Tsukuda’s talk on the Beauty Market Panorama, with data taken from the recent research commissioned by the Beauty Fair to Euromonitor and Nilsen. In addition, Edson Tamascia, president of Febrafar, takes to the stage to talk about the challenges and opportunities of the drug channel in the beauty market.
The event will also bring success stories from the beauty industry in the drug channel and a discussion with pharmacy and beauty industry owners to discuss how they can both collaborate for new business.
Ricardo Amorim, an economist and commentator on radio and television, closes the programming agenda.
“For February, this is a great opportunity for pharmacy networks to know all the possibilities with the beauty market, which becomes increasingly relevant in our channel. It will certainly drive a lot of good business for everyone. “Says Edison Macias, president of the organization.
The Beauty Fair 2018 takes place between September 8 and 11, at the Expo Center Nortel in So Pauli, and expects to gather an average of 160 thousand visitors.